Hyderabad, Oct 30 : NSL Textiles (Mandava Prabhakara Rao, chairman) part of the Hyderabad-based NSL Group, has launched its branded apparel 'Constello' in the market today.
At a glittering function here, Telugu cinema NTR launched the apparel brand.
Beginning with 11 stores in Andhra Pradesh, NSL is planning for a rapid expansion in South, Central and North India. The company aspires to have pan India presence by 2013 with full family experience, which include women's wear and kids wear. NSL textiles seeks to generate Rs 500 crore revenue in branded apparel business.
Speaking on the occasion, Chairman, NSL Group Mandava Prabhakar Rao said ''Constello will bring the latest international fashion trends to India at daringly honest prices. Our focus is to fill in the gap between what today's ambitious youth wants and what is available in the market. We will see this as an opportunity to cater to this customer segment with the motto- Modern day fashion and Quality at Honest prices''.
Vice-Chairman, NSL Textiles, Mr Giridhar Myneni said ''Paying key attention to design, our clothes are inspired by London and international fashion centers and the trends that evolve from there. Our highly qualified design team will offer innovative designs matched by quality craftsmanship. With advantage of the integration and diversity of NSL Textiles, we have designed and manufactured each garment to perfection; they truly look and feel International. A star is what we want our customers to feel like''.
Constello has four sub brands, Akio, Constello Lounge, Constello Sport and Swashbuckler and in the beginning focuses on Men's market.
Akio is Constello's privilege line offering top end fabrics and design at affordable prices. Constello Lounge offers evening wear.
Constello Sport depicts Sunday dressing with style and versatility.
Swashbuckler is casual wear and denim collection that offers trendy clothes coupled with courage and confidence.