Monday, January 30, 2012

Ernst & Young Entrepreneur Of The Year Awards: Finalist - B.Soundararajan

Ernst & Young, the leading professional services firm, announced that 14 of the country’s most visionary business leaders have been selected as the finalists for its Entrepreneur Of The Year (EOY) – India 2011 from over 340 self nominations. The Ernst & Young Entrepreneur Of The Year is the only global award to honour entrepreneurs.

The Finalists for Ernst & Young Entrepreneur Of The Year 2011:

Analjit Singh, Chairman, Max India Group;
Dr. Anand Burman, Chairman, Dabur India;
B. Soundararajan, Chairman, Suguna Poultry;
Dr. B.S.Ajaikumar, Chairman and CEO, Healthcare Global Enterprises;
Deep Kalra, CEO, MakeMyTrip (India);
Desh Bandhu Gupta, Chairman, Lupin;
Dhiraj Rajaram, CEO, Mu Sigma;
Kapil Wadhawan, Chairman and CEO, DHFL;
Manish Khera, CEO, FINO;
Natarajan Chandrasekaran, CEO & MD, TCS;
R.Srinivasan, MD, Redington (India);
Rahul Bhatia, MD, Interglobe Aviation;
Dr. Sushil Shah, Chairman, Metropolis Health Services;
Vivek Chaand Sehgal, Chairman; Samvardhana Motherson Group

B Soundararajan, the Founder-Chairman of Suguna Poultry, started his entrepreneurial journey in 1985 near Coimbatore as a trader in eggs and poultry feed. Today, he runs India’s largest poultry business, which is also counted in the top 10 worldwide. Suguna’s turnover of INR37 billion comes from a presence in over 15 states and several international markets.

Inspired by his teacher-father who was in favor of his son becoming an entrepreneur, Mr. Soundararajan’s first breakthrough came with the successful execution of contract farming, a first in Indian poultry. Today, 15,000 farmers from 8,000 villages form part of Suguna’s contract farming network, a number Mr. Soundararajan hopes to double to 30000 by 2015.

Seeking opportunity in adversity defines an entrepreneur and Mr. Soundararajan is no different. In 2000, his business was seriously hurt in the home state of Tamil Nadu. Not only did he manage to pull it back, but was bold enough to venture into new markets and states. Mr. Soundararajan’s consistent focus on using technology has also helped drive quality control; Suguna owns India’s largest automated feed mill, for example. This feed mill in Hoskotte (Karnataka) has a capacity to manufacture 42900 MT per month.

Mr. Soundararajan is passionate about poultry and has done significant vertical integration to include poultry feed, a range of products, vaccines etc. It has also entered retail with the “DailyFressh” brand with 80 stores and another 500 more to be added in the next two years. Suguna hopes to reach INR50 billion in 2013.

Mr. Soundararajan has also contributed significantly to environment-care and education initiatives.
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