Hyderabad based Phoenix Group’s ‘Vaikunta Mahaprasthanam’ received the ‘Smart CSR Initiative’ Award at the CMO Asia Awards 2017 recently. The ceremony was held in Singapore in which Nilesh Jani, director received the award from Ned Mody, MD of Berkshire Hathaway’s Berkadia Group.
The Smart City initiative is Asia’s highest recognition of corporate organisations engaged in CSR activities from amongst 40 countries within Asia.
“Vaikunta Mahaprasthanam" is a CSR initiative of upgrading and modernising crematoria, which is inspired by the central government’s “Swachh Bharat Abhiyan”. Phoenix Foundation conceived and has implemented number of such initiatives and is now committed to do more across India,” said a statement from the organisation.
Suresh Chukkapalli – Chairman of Phoenix Group said, “This prestigious award is another testimonial to our aspirations and continuing commitment to give back to the society.It is our mission to provide dignity to the departed souls and solace to their loved ones in the time of grief by ensuring peaceful and decent cremation services.
“I want to thank GHMC and the public for their patronage and unequivocal support. This encourages us to do more good work,” he said. Chukkapalli urged corporate houses, city planners, architects, governments of other States and municipal bodies to come forward and take up this mission in their respective regions.