Tuesday, June 2, 2015

MunchEm: A Startup that Provides New Channels to Restaurants to Make Additional Revenue

Florida-based MunchEm is a marketing software startup that was launched in April 2013 by Prasad Vemulapalli, with an aim to empower local restaurants with technology and tools to tap the potential customers. Its business model include two verticles – MunchEm and OrderEm.

MunchEm is a food ordering app & website that allows users to order their favorite food from near by restaurants, and gets delivered directly to their doorstep. They can pay online with a credit card or with the help of PayPal account or pay when they pick up. The app is available for Android, iOS and Windows phone users.

OrderEm provides free software to restaurants and delivery service companies, to create their own apps and websites. It is a zero cost solution to restaurants. Restaurants pay a commission fee only when orders flow-in.

Using OrderEm, restaurants have complete control of their Custom App or  Website. They can edit menus and upload photos from their phone to manage their website/app from any location.

Initially, the startup was launched in the USA & India (Vijayawada), and now it is building up restaurant clients in Vishakhapatnam, Hyderabad , Bangalore etc.

What problems is it solving?

It enables new channels for restaurants to make additional revenue with its online ordering. The startup’s SaaS software and tools enable restaurants to change menu, content and delivery zones from their phone, which in turn automatically updates in real time information in their website & app, as well as to discovery MunchEm app.

Funding & Investment

The startup has raised a funding of around $1,450,000 till now. Now, it is looking to secure around $2-5 million and plans to use these new funds to scale its operations, to grow its sales in 25 cities.


It is competing with other players like GrubHub, Zomato, Yelp and ChowNow.

Present Status and Future Plans

The startup has over 200,000 menu items offered by 2,000 restaurants in the MunchEm system. It has already benefited over more than 1000 customers from these services.

Its future plans are to help food lovers in the 100 Smart Cities that Indian Government is creating. Simultaneously, it plans to be in 25 cities in USA in 2015.
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